Brand identity and product development
Traditional Garden Games have been working with Stripypaint over the past number of years on a wide range of projects from their strategic brand redevelopment to new product designs. We have created multiple promotional and marketing assets including an e-commerce website, product catalogues and exhibition stands. These projects have allowed us to work in various disciplines from lifestyle and product photography to large scale environmental signage and product packaging.
Initially Stripypaint were engaged to redevelop the brand identity for Traditional Garden Games which resulted in a clean one colour version of the original logo. We worked with the team to develop a new colour palette and supporting patterns that could be used across the range of marketing materials. Brand identity guidelines were created to ensure consistent application on future application of the mark, typography and colour use.
Over time the project has expanded and we have continued to provide design support to the team, design various other digital and traditional marketing materials.
One of the most exciting and enjoyable aspects of working with Traditional Garden Games was that we were invited to be part of the design team that created a new range of products and packaging for the latest range of garden game product offerings. We implemented a structured creative process and a new product development checklist and sign off system, helping to create internal efficiencies and enhanced time to market.