Brand strategy for CleanPoint Solutions, a cost effective and professional external cleaning service to both commercial and domestic clients in Northern Ireland.
CleanPoint Solutions collaborated with Stripypaint to produce a new brand identity, associated marketing materials, website and vehicle design. This new brand identity was created to provide the company with a modern and professional visual presence in the sectors market place, that was appealing to both commercial and domestic clients.
“There always seems to be a cheaper alternative way to doing these things with the internet now, which initially I might have considered. After my first meeting I knew my money could not have been safer in my first investment into my business. I came away from the first meeting and every meeting afterwards with such energy and clarity in how I wanted my business to come across and be seen. ”
Ronan Slater, Clean Point Solutions Ltd
CleanPoint Solutions are committed to safety, quality of service and delivering exceptional value. It was important that we created a brand identity that communicated a professional image to the customers the company had identified in their business development plan. The dual weight wordmark allows the logo to be understood and read easily, while keeping the typography crisp and light in design. The "point" device, inspired by idea of precision and focus, can also be interpreted as a sparkle. This graphic device has been used across the range of marketing materials as a supporting element to the main logo and provides a consistency in the visual language.